Jaeger’s pop-up shop unleashes younger line

Saturday 7th of August, Jaeger, the 126-year-old brand has welcomed the newly-formed Boutique by Jaeger among all its famous clothe lines. To present the new designs, a pop-up shop named "Boutique by Jaeger" opened its doors on Foubert's Place, off Carnaby Street, for six months at the moment and if it works out well, may stay longer.

The new range "Boutique by Jaeger" will feature the 60's style but adapted to this year’s style by introducing a modern rock’ n roll vibe into the clothes. Inspired by their iconic 60’s young Jaeger range, the collection has been reinterpreted for today’s modish young Londoner. Hoping to tempt much younger clients and to prove that they can adapt to different markets, the new shop will feature bargain prices with lines starting from 35% less than the prices you can usually get in normal Jaeger’s shops. Younger fashionistas will find their way through lovely pieces from coquettish minis, leather shorts, micro tuxes to zippered silk dresses ... Blue electric color, sequins, tulle are some of the materials used by the brand which aims at getting its grip on younger shoppers. Even though the prices are low, their clothes will feature their usual quality. Among the showcase of the complete Boutique by Jaeger Autumn/Winter 2010 collection, some more classical pieces will sneak in. But all are must-have for the next season.

The debut collection was designed by the house creative director, Stuart Stockdale. The interior of the pop-up Boutique, designed by the famous illustrator Julie Verhoeven features funky wallpapers, putting the shop as a haven for shoppers.

Jaeger's Group Chief executive Belinda Earl explains that she is "absolutely delighted to welcome the Boutique by Jaeger woman into the Jaeger fold".

Our modelling agency would be delighted to work with Jaeger and provide Stand Out models to feature for the next amazing collections that Jaeger will unleash.

Written by Marion Ghibaudo

posted by Stand Out Model agency @ 08:46   0 Comments

What’s a winner’s recipe?

As you probably know, Stand Out modelling agency attended Mr International pre-selection for Britain last Sunday at the Pinapple Studios. We asked the jury to put in a nutshell what they were looking for and what models should be attentive to.

The first important feature of a model is their confidence. According to both Sonia Mohlich and Deric Hartigan, it is very important that the model shows self-esteem in his posture as well as in his speech. They have to convey a strong image, and one must feel their charisma.

One point that is to be stressed as well is that you should try to convey your personality. This can only be achieved by good communication skills. It might seem stupid, but looks are not enough, you will become more appealing if you project a good image. A very simple tip from Deric was to always smile. Eye contact is also important as by doing so you acknowledge the judges.

Whatever competition you are entering, make sure you know what the jury is looking for and show your best asset regarding their standards. Indeed, in this Mr International contest, the jury was looking for the models’ Englishness.

Always follow the main guidelines. You should not be too sheepish, but if the guidelines are “be smart and wear a suit”, do it. If you don’t, you will simply come up as disrespectful and careless. You should always play by the rules and make the effort.

In the end, showing some arrogance and guts can never harm, but don’t take it too seriously either. You don’t want to come up as desperate to win. Remember this is a competition, there will only be one winner and the most important part of it all is the journey, not the result. Make sure you enjoy the experience.

Written by Lea Nidas

posted by Stand Out Model agency @ 08:38   0 Comments

Pre-selection for Mr International in London

Last Sunday the internationally renowned Pineapple studios near Covent Garden, London, hosted the pre-selection for Mr International happening this year in November in Jakarta. Marion Ghibaudo and myself covered the event for Stand Out modelling agency.

We arrived there half an hour before the contestants and were heartily greeted by Deric Hartigan who allowed us to stay, take pictures and watch the competition. The first thing we admire is the venue. Indeed the Pineapple Studios offer very large dance classrooms and while waiting for the contestants, we glanced a couple of dynamic and quality lessons accompanied by a pianist. With the music coming from the dance classrooms the atmosphere was simply fantastic.

This contest was Deric’s first step in Britain. He was responsible for the Irish competition for the last three years probably, which probably accounts for the fact that he dealt with this in a very professional way. To do so, he surrounded himself with both good friends and challenging colleagues Sonia Mohlich and Stuart Mc Millian. Sonia Mohlich is a fashion stylist with a very important background in television and photo shoots. Stuart Mc Millian came back from Milan a couple of months ago, where he was a fashion designer and worked with Louise Kennedy.

All in all, we were very impressed by some of the models who seemed quite confident even though quite stressed out and the interviews went well and in a good-humored atmosphere. After the interview, they each posed for an individual shoot before posing for a group shoot. It seemed that what was most important for the jurist was for the models to be as genuine as possible and to convey a message of self-confidence : "They definitely need to come up strongly, smile and have some sort of charisma". Deric Hartigan

In the context of representing England in Jakarta, the Jury also looked for something English about these models: "I am also looking for the quintessential Englishness in these models, they need to be smart and handsome but also open, easy to be with and multi-cultural". Stuart Mc Millian.

In the end, they chose Ryan Terry for his professionalism, confidence and looks. He is thus the one to represent Britain in Jakarta for this years'edition of Mr International. He enjoyed the day apparently: "I am very happy about today, it also enabled me to catch up with the other candidates and meet new and interesting people. Moreover, traveling abroad is very exciting and a tremendous opportunity for my career". Ryan Terry.

Written by Anne de France

posted by Stand Out Model agency @ 08:29   0 Comments

French Free Summer Festival in Battersea Park

On Saturday 11th July, Battersea Park hosted the French Free Summer Festival to celebrate Bastille Day in London. For all the French living in London or anybody in love with that fantastic culture, this event was a must. Stand Out modelling agency could of course not miss such an event, France being one of the countries where fashion plays a major role.

London Macadam, organizer of the event, is a media group that wants to create links with French people living in London and last Sunday, they organized the second edition of the Bastille Day in Battersea Park, London. This year 8,000 people were expected to show up, wearing French fancy dresses, and believe me there were some very interesting things to see.

First things first, we go for a typical French breakfast: a croissant and some very good coffee. Then, we started strolling among the stands.

The first important stand at the fair is a stage-like venue with dancers of the highest level. Indeed, this year, the Lido (Avenue on the Champs Elysées in Paris) celebrates the 100th anniversary of the Bluebell Girls, famous dancers in Paris. They quickly took our breath away, interpreting glamorous Charleston and famous Cabaret Rouge French Cancan. The girls who must be at least 1m75 are dancing on such high-heels I could barely walk on them and sporting immense and feathery hats and costumes. The representation took place every hour during five to ten minutes, and then the Bluebell girls invited people to have their picture taken with them. I have seen more than a man go back with a smile.

The second stand that immediately catches my eye is entitled “Ooh la la vintage, Tara Starlet and Madame Tralala”. It’s a fashion stand. Soon, I am lost in the racks, finding a Paris vintage dress that seems to have been translated into today’s modern fashion. All very interesting, so much that I can’t stop myself from asking questions and soon I am speaking with Alice, one of the designer.

She and her friend Tara have been looking out for vintage clothes in Paris and transform these collection items in order to have them fit current figures (as she explained, today’s body shape is very different, “we are much more muscular than at the beginning of the century”, she said), expectations and tastes. These women are simply wonderful, I very much encourage you to go and take a look as their Bow Belle collection is soon to be launched: vintage dresses and hats, headbands, lingerie, stocking and tights, and most important, vintage SHOES! All a shopaholic fashionista needs to see is there!

Between the dances and my frenzy shopping spree at Madame Tralala, I played pétanque, ate tartiflette, macarons (some evil sweet biscuit filled with chocolate, champagne or vanilla cream. When you start, you can’t stop!), viennoiseries or French cheese and of course, oysters and champagne, all the best of French gastronomy.

To finish with, London Macadam organized a Bal Populaire. Everybody started dancing on a mix of old French and current songs and they all finished singing the French National Anthem, la Marseillaise. “Allons enfants de la Patrie, le jour de gloire est arrivé!” I’m going to Paris next time I have a holiday, don’t worry, I will keep you posted.

Written by Anne de France

Many thanks to Nancy for the beautiful pictures

Labels: summer festival

posted by Stand Out Model agency @ 10:46   0 Comments